Sales & Marketing Management

A comprehensive marketing plan includes every aspect of how the business
will market itself and
its offerings both
internally and
externally.

Typical components of a media plan

Typical components of any media plan are:

A book could be written about each of these media forms. They are all effective
when suitably used in the context of a well-designed media plan. We will not
do an exhaustive examination of each of these media forms. However, let's
discuss each of media form briefly and how your business might use them.

Some internal aspects of the

plan would include visual

presentation such as:

Some external aspects

of the plan would

include details on:

Signage

Store display and layout

Style of merchandising

Use of corporate colours

Lines of distribution

Methods of distribution

Pricing policy and

structure

A detailed and budgeted

media plan

Newspaper Ads

Flyers

Handbills and coupons

Magazine advertising

Radio

Television

Planned promotional events

Special promotional activity