- Sometimes in small community newspapers, a masthead Ad is relatively
inexpensive if contracted for at least a six-month period.
A masthead Ad is a box in the top left or right corner of the title page of a
newspaper section.
It is a great way to have continually your image in front of the customer and
to be used to direct customers to your feature Ad in the newspaper. - Consistency in the design and look of all of your Ads will make your Ads
stand out and be instantly
recognizable and associated with
your company.
Many small community
newspapers provide inexpensive
Ad layout and design assistance for
small businesses. - Incorporating a human or animal
figure in your Ads has proven a
good way to attract your
customer's attention. - Using smaller sized Ads but higher frequency is often a better way to raise
customer awareness of your
company and it will make your
advertising dollar go farther.
FFFooorrr e eexxxaaammmpppllleee::: (^)
The Ads of smart advertisers have a
consistency in their look.
Think of some of the biggest advertisers
in your market.
At a glance, you know it is their Ad
before you even notice the content
of the Ad.
The design, the way it is laid out, the
style and colour of the border, the
style, and sizes of printing, all of
these factors are similar in each Ad.
FFFooorrr e eexxxaaammmpppllleee::: (^)
If there were several Ads for property
services such as plumbing, carpet
cleaning, landscaping, etc., and one
of the Ads had an image of a worker
or tradesperson, which one do you
think you would notice first? It
doesn’t have to be a photograph. A
cartoon or caricature is equally
effective.
FFFooorrr eeexxxaaammmpppllleee::: (^)
The size of the Ad is not always
important
What counts is how often your
customers will see the Ad.