Sales & Marketing Management

Planned promotional events

Planned promotional events are a good way of stimulating customer interest.
Some typical examples of special promotional events are:

The list is endless and only subject to your imagination. Nevertheless, all of
these events have something in common.

They require detailed planning, preparation, and media coordination to be
effective.

Some elements of media planning for a typical event are:

Advance press releases announcing

the upcoming event

Newspaper Ads placed several

weeks in advance of the event

to raise awareness

Any special banners, signage, or

printing of handout materials

would be prepared at least

2-3 weeks in advance of the

event

Newspaper Ads starting two weeks

in advance announcing major

features of the event such as

celebrity attendance, special

demonstrations, etc.

The week of the event, detailed

newspaper Ads would run just

before the event advertising

items and prices featured at the

event

The week of the event, a series of

radio or television Ads might be

run in support of the event and

reinforcing the other media

advertising.

Grand openings

Anniversary sales

Inventory clearance or reduction

Special demonstrations of products

Special charitable fund raising

events

Seasonal holidays such as

Christmas, Thanksgiving, or Easter

Seasonal period events like spring,

summer, fall and winter

New product introduction events