Common business styles
The company and the sales and marketing manager will choose an approach—a
style of doing business that, in their view, positions the company most
favourably in the market versus their competitors.
They will make this decision based on the extensive market research
completed in the preparation of the company's business plan.Business style is more than the quality of the products and their price. It can
relate to other factors as well.
You can see how complex the variations can become when you apply these few
options to the business styles we listed.
There are many business styles, but here are eight common ones:- High-quality, high-end (high-priced) products, and broad selection
- High-quality, high-end (high-priced) products, limited or select
selection - Brand name products, full range of quality, price, and selection
- Brand name products, limited range of quality, price, and selection
- Medium-quality, medium-priced products, and broad selection
- Medium-quality, medium-priced products, and limited selection
- Low-end quality, low-priced products, and broad selection
- Low-end quality, low-priced products, and limited selection
For example:
Location of the business
The way customers access the business
The way in which customers are served (or not served)
The range of services provided (or not provided)
The appearance and deportment of staff