Combinations and variations
With the eight business styles (discussed above) and four common pricing
philosophies, there are a huge number of combinations and variations. There
are far too many to cover here. However, by way of illustration, here are
several examples that relates to you.
In every marketplace, there are independent and chain stores that combine:
Business style Medium-quality, medium-priced products, broad
selection
Low-end quality, low-priced products, broad selection
Pricing philosophy Everyday low price
For example: K-Mart, Zellers, Woolworths, Wal-Mart, Dollar Stores- A number of very large chain stores purport to sell at wholesale prices but
require a membership before purchasing. Some combine:
Business style Brand name products, limited range of
quality, price and selection
Pricing philosophy of Everyday low price
For example: Costco- There are independent and chain stores that specialize in certain product
areas.
For example: (^)
Office supplies Building materials
Pet supplies Toys
Furniture