SOLUTIONS TO QUESTIONS 427
Table A2.18
Widgets Gadgets Helios
Sales volume 50,000 40,000 30,000
Total contribution 650,000 440,000 240,000
Machining @ .85 85,000 170,000 102,000
Assembly @ .60 210,000 72,000 36,000
Set-up @ £50 6,000 10,000 10,000
Order processing @ £4. 875 39,000 39,000 78,000
Purchasing @ £7. 50 22,500 30,000 31,500
Profit/(loss) 287,500 119,000 (17,500)
Table A2.19
A B C Total
No. units 150,000 200,000 350,000
Selling price £50 £35 £25
Variable costs £20 £17 £14
Contribution per unit £30 £18 £11
Sales revenue 7,500,000 7,000,000 8,750,000 23,250,000
Variable costs 3,000,000 3,400,000 4,900,000 11,300,000
Contribution (total) 4,500,000 3,600,000 3,850,000 11,950,000
Fixed expenses 6,900,000
Operating profit 5,050,000
Preferred services
Based on volume of production (Production Dept preference?):
C, B, A
Based on sales revenue (Sales Dept preference?):
C, A, B
Based on contribution per unit of volume:
A, B, C
Based on total contribution (Accounting Dept preference?):
A, C, B