Chapter 5 • Practical aspects of investment appraisal
Kitchen Appliances plc
Kitchen Appliances plc is assessing an investment project that involves the production and
marketing of a sophisticated household food mixer, the Rapido. The annual sales volume is
expected to run at 10,000 Rapidos for five years.
The development department has produced the following estimate of annual profit from
the project:
£000
Sales revenue 2,000
Raw materials 600
Labour 600
Depreciation 240
Rent 60
Overheads 200
Interest 100
1,800
Annual profit before taxation 200
The following additional information is relevant:
1 The production will require the purchase of a new machine at a cost of £1,200,000,
payable on delivery. The machine will be depreciated on a straight line basis over the five
years. It is not expected to have any second-hand value at the end of that time.
2 Production of Rapidos will take place in a building currently used for storage. Apportioning
the rent of the entire site occupied by the business on the basis of area, the building has
a rental cost of £60,000. If production goes ahead, the business can rent a small warehouse,
which will be adequate for storage purposes, for £10,000 p.a. payable annually in arrears.
If Rapido production is not undertaken there are plans to sublet the building to
another business at a rent of £40,000 p.a. payable annually in arrears and to rent the
small warehouse for £10,000 p.a.
3 £36,000 has been spent on developing the Rapido and a further £10,000 on a market
survey to assess demand.
4 The overheads of £200,000 p.a. represent an apportionment of the overheads of the entire
business on the basis of labour hours. The operating overheads will be increased by
£90,000 p.a. as a result of Rapido manufacture. This includes £30,000 p.a. salary to a man-
ager who is due to retire immediately on a pension of £10,000 p.a. If Rapido manufacture
goes ahead, the manager will not retire for another five years. Staying on for the addi-
tional period will not affect the pension that the manager will ultimately receive. Pensions
are paid by the business and the amounts are charged to non-operating overheads.
The remaining £60,000 represents salaries payable to two managers who will be taken
on for the duration of the project, should it go ahead.
5 If Rapidos come on to the market there is expected to be a reduction in anticipated
demand for the existing food mixer, the Whizzo, which the business also manufactures.
The reduction in the volume of Whizzo sales would be expected to be:
Year Units
1 10,000
2 10,000
3 5,000
4 5,000
5 5,000
Example 5.5