222New Marketing Reality 1New Marketing Reality 1
The Consumer Mindset Has Changed
Think back to 1995. How have consumers changed since then? Are they more
informed today than back then? What about 1985; that was only twenty some
years ago? What is different about consumers today than in the mid ‘80s? Are
they more loyal today than they were? Are they more trusting today than they
were when Cheers ruled TV? What about 1975? That’s some thirty ago. Is the
buying public much different today than they were then? Are they less skeptical
today than they were then? Are they more gullible today? Do they trust people
more today than they did when Archie Bunker was the star of All In The Family?
Would you say that you, your friends and neighbors are more bombarded with
marketing messages today than before? Is the general mindset of people today
more demanding or less? Do you have more choices or less in this Internet age?
On a whole do you think consumers are as trusting as they were in 1965, in the
days of Marcus Welby? The answer seems obvious.