239New Marketing Reality 4Your advertising needs to overcome 5 Obstacles:
- Establish Your Credibility
- Get Your Message Heard
- Increase Your Trust Factor
- Make YOU Stand Out
- Must Buy Shelf Life
Given the sheer amount of marketing messages hitting consumers today, your
advertising (and we consider everything from sales calls to emails to webpages as
advertising) needs to feature you as a credible vendor, not a product-pusher. Even
if you work for a huge corporation with fancy brochures and fandangled websites,
you still need to establish your personal credibility. Prospects don’t believe you!
They don’t think you’ll tell the truth. So you need to show that you know what
you are talking about. They work hard for their money and they need to know
that you will direct them with credible information.