246New Marketing Reality 5So why put the company logo at the top of a website’s homepage? Seriously. I
know why. Because the owner of the company, the salesperson or the creator of
that logo loves that logo. They say it’s for branding purposes but it’s not. The real
reason has more to do with the fact that they spent so long developing it that they
are emotionally tied to it. And since everyone else does it, then it must be okay.
It’s not.
Including pictures, corny slogans and details of your product are a waste of time.
Why? Because the average consumer doesn’t care about you. They care about
themselves.
We’ve seen advertisements include information that is ridiculous. New patients
welcome! No kidding. Don’t they think we can figure that out? Thinking of buying or
selling your house! Why do so many real estate agents use that same slogan? And if
everyone else is using it, why are you?