chapter 8
People and the Process
of Change
OBJECTIVES
After reading this chapter, the student should be able to:
■Describe the process of change.
■Recognize resistance to change and identify its sources.
■Suggest strategies to reduce resistance to change.
■Assume a leadership role in implementing change.
OUTLINE
Change
A Natural Phenomenon
Macro and Micro Change
Change and the Comfort Zone
Resistance to Change
Receptivity to Change
Recognizing Different Information Processing Styles
Speaking to People’s Feelings
Sources of Resistance
Technical Concerns
Psychosocial Needs
Position and Power
Recognizing Resistance
Lowering Resistance
Sharing Information
Disconfirming Currently Held Beliefs
Providing Psychological Safety
Dictating Change
Leading the Implementation of Change
Designing the Change
Planning
Implementing the Change
Integrating the Change
Personal Change
Conclusion103