150 | Graphic Design Theoryinside front, inside back illustration by Eduard Kachan
18, 49, 54, 55, 93 Herbert Bayer, reprinted courtesy of Jonathon
Bayer.
20, 50, 51 F. T. Marinetti, courtesy The Beinecke Rare Book and
Manuscript Library © 2008 Artists Rights Society (ARS), New York /
SIAE, Rome.
23, 52 Aleksandr Rodchenko © Estate of Aleksandr Rodchenko/RAO,
Moscow/VAGA, New York, New York.
31, 53 El Lissitzky, courtesy Slavic and Baltic Division, The New York
Public Library, Astor, Lenox and Tilden Foundations, © 2008
Artists Rights Society (ARS), New York / VG Bild-Kunst, Bonn.
32 László Moholy-Nagy, photography Dan Meyers © 2008 Artists
Rights Society (ARS), New York / VG Bild-Kunst, Bonn.
36, 37, 38, 55 Jan Tschichold, © University of California Press,
by permission of University of California Press.
43 Beatrice Warde photo, courtesy of Dr. Shelley Gruendler
and the St. Bride Library, London.
56, 91 Josef Müller-Brockmann © 2008 Artists Rights Society (ARS),
New York / Pro Litteris, Zurich.
62 Josef Müller-Brockmann © 1981 Verlag Niggli AG.
66, 69, 92 Paul Rand, reprinted courtesy Marion Rand.
72 Robert Venturi, Denise Scott Brown, and Steven Izenour,
© 1977 Massachusetts Institute of Technology, by permission
of The MIT Press.
137B Ellen Lupton, Graphic Design: The New Basics (New York:
Princeton Architectural Press, 2008). Photography included within
spread, clockwise from top right, Jason Okutake, Jeremy Botts, and
Kelley McIntyre.
137t Ellen Lupton and J. Abbott Milller, Design Writing Research: Writ-
ing on Graphic Design (New York: Kiosk, 1996).
21 F. T. Marinetti, “The Founding and Manifesto of Futurism,” © 2007
Artists Rights Society (ARS), New York / SAIE, Rome.
22 Aleksandr Rodchenko, “Who We Are: Manifesto of the Constructiv-
ist Group,” © Estate of Aleksandr Rodchenko / RAO, Moscow / VAGA,
New York, New York.
25 El Lissitzky, “Our Book,” in El Lissitzky: Life, Letters, Text, ed.
Sophie Lissitzky-Küppers, trans. Helene Aldwinckle and Mary Whittall.
Reprinted by permission of Thames and Hudson, Ltd., London.
32 László Moholy-Nagy, Painting, Photography, Film, 38–40, © 1969
Lund Humphries, by permission of The MIT Press.
35 Jan Tschichold, “The Principles of the New Typography,” in The
New Typography: A Handbook for Modern Designers, © University
of California Press, by permission of University of California Press.
44 Herbert Bayer, “On Typography,” reprinted courtesy of Jonathon
B a y e r.
63 Josef Müller-Brockmann, “Grid and Design Philosophy,” Grid
Systems in Graphic Design 10, © 1981 Verlag Niggli AG.
64 Paul Rand, “Good Design Is Goodwill,” reprinted courtesy of AIGA.
70 Robert Venturi, Denise Scott Brown, and Steven Izenour, Learning
from Las Vegas, revised edition: The Forgotten Symbolism of Architec-
tural Form, text from pages 3–18, © 1977 Massachusetts Institute of
Technology, by permission of The MIT Press.
Special thanks to Karl Gerstner, Kenya Hara, Jessica Helfand,
Steven Heller, Kalle Lasn, Ellen and Julia Lupton, Katherine McCoy,
Lev Manovich, Michael Rock, Paula Scher, Dmitri Siegel, Jan van Toorn,
Wolfgang Weingart, and Lorraine Wild for permission to reproduce
their work.