Graphic Design Theory : Readings From the Field

54 | Graphic Design Theory

the bauhaus and new typography

Herbert bayer Bauhaus
sixtieth-birthday exhibition poster
for Wassily Kandinsky, 1926. Bauhaus
teachers like Bayer attempted to
replace personal artistic vision with
abstract, neutral forms, a visual
language accessible to all. Ironically,
this same visual language has
become a recognizable Bauhaus
style. Bayer was the first Bauhaus
professor of the typography and
graphic design workshops and
became the public face of its graphic
design program.