Dollinger index

152 ENTREPRENEURSHIP

SOURCE: Adapted from Ronald Grover, “Three Minute

Moguls,” Business Week, January 30, 2006: 91, and

Robert Strauss, “Keep on Parody-ing: Gregg Spiridellis,”

Wharton Alumni Magazine, Spring 2005. Retrieved from

the Web June 18, 2006.

http://www.wharton.upenn.edu/alum_mag/issues/spring20

05/wharton_now_10.html, and http://www.jibjab.com, http://www.ice-

box.com, and http://www.mondomedia.com.

Case Questions

1. What business model describes the way JibJab currently does business? If a network
   selected JibJab’s pilot for an animated TV series, how might that model change?


2. What major and minor wedges are in play here?


3. Would you classify the Internet film industry as an emerging industry or a fragmented
   industry? Why?


4. What kinds of uncertainties do these businesses face? What can they do to reduce those
   uncertainties?


5. What kind of rent-seeking strategies do you think these businesses can pursue?


6. Many of these Internet film sites appear to be on the brink of generating significant rev-
   enue. What advice would you offer them at this time?