166 ENTREPRENEURSHIP
II. Objectives
A. Short term
B. Long term
III. Market Analysis
A. Overall market
B. Specific market
C. Competitive factors
D. Macroenvironmental influences
IV. Development and Production
A. Production processes
B. Resource requirements
C. Quality assurance
V. Marketing
A. Overall concept and orientation
B. Marketing strategy and resources
C. Sales forecasts
VI. Financial Plans
A. Financial statements
B. Financial resources
C. Financial strategy
VII. Organization and Management
A. Key personnel resources
B. Human resource management strategy
VIII. Ownership
A. Form of business
B. Equity positions
C. Deal structure*
IX. Critical Risks and ContingenciesFinancial Projections:
Projections ($000) Year 1 Year 2 Year 3 Year 4 Year 5
Revenue $350,000 $560,000 $896,000 $1,568,000 $2,744,000
Net Income ($298,627) ($144,527) $131,176 $0,592,379 $1,572,055
Assets $473,373 $349,847 $549,623 $1,230,202 $2,988,457
Liabilities $413,414 $340,396 $314,978 $0,309,160 $0,447,181
Net Worth* $ 0 59,959 $ 00 9,451 $234,645 $0,921,042 $2,541,276
*Note: Discretionary owner distributions may be taken beginning in Year 3 depending on company profitability.Exit: It is our full intention to continue the
business as a going concern. However, if we
feel that the best way to extend our brand
and market reach is by selling ownership to a
larger entity, those offers will be considered,
particularly if they provide a lucrative package
to all shareholders and investors. As evi-
denced by our financial projections, by end of
year 5 we will potentially have a Net Worth of
$2,541,276. As an LLC, all owners of equitywill be rewarded annually with ownership dis-
tributions according to their percent of owner-
ship. If any owner should desire to sell
his/her interest in the company, this request
would be honored based on standard prac-
tices of our legal entity structure at the time
of such an occurrence.
SOURCE: Babyyourway.com business plan. See
Appendix A for the main body and exhibits of this business
plan.