Preface vii- A Framework for Entrepreneurship 2
Entrepreneurship and the Future 4 What Is Entrepreneurship? 7 Where Is
Entrepreneurship? 12 Who Is the New Entrepreneur? 14 Diemsions of
Entrepreneurship 16 Paradoxes of Entrepreneurship 25 Organization of this
Book 26 A Final Word 27 Summary 28 Discussion Questions 28
Key Terms 29 Exercises 29 Discussion Case 30 - Resources and Capabilities 32
Identifying Attributes of Strategic Resources 35 Resource Types 43 A
Psychological Approach 55 A Sociological Approach 55 Summary 60
Key Terms 61 Discussion Questions 61 Exercises 61 Exercises for Writing a
Business Case 62 Discussion Case 63 Appendix: Creativity and Idea
Generation 64- The Environment for Entrepreneurship 70
Schematic of the New Venture’s Environment 71 Processes of Business
Environment Analysis 73 Political and Governmental Analysis 78 Stakeholder
Analysis 82 Macroeconomic Analysis 83 Technological Analysis 84
Sociodemographic Analysis 87 Ecological Analysis 90 Competitive Analysis 91
Competitor Analysis 102 Summary 103 Key Terms 105 Discussion
Questions 105 Exercises 106 Discussion Case 107 - Entrepreneurial Strategies 110
Entrepreneurship and Strategy 112 Business Models and Strategy 113 Entry
Wedges 116 Resource-Based Strategies 123 Isolating Mechanisms and First-
Mover Advantages 125 Information Rules Strategies 129 Strategy and Industry
Environments 132 Crafting and Evaluating Strategy 144 Summary 148 Key
Terms 149 Discussion Questions 149 Exercises 150 Discussion Case 151 - The Business Plan 154
Why Write a Business Plan? 158 Elements of the Business Plan 160 Critiquing
the Plan 175 Format and Presentation 177 Summary 180 Key Terms 181
Discussion Questions 181 Exercises 182 Discussion Case 182 Appendix:
Babyyourway.com Business Plan 183Contents
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