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Intrapreneurship and

Corporate Venturing

I propose a simple rule: No one ever made it into the business hall of fame on a record of line extensions.

—Tom Peters^1

OUTLINE

LEARNING OBJECTIVES

After reading this chapter, you will understand

• what intrapreneurship is and why all corporations need it.


• the differences between intrapreneurship and entrepreneurship.


• the processes of corporate idea generation and intrapreneurship.


• the obstacles and barriers to intrapreneurship.


• how to generate and identify intrapreneurial opportunities and strategies.


• the guidelines and recommendations for intrapreneurial success.

CHAPTER

10

Intrapreneurship
The Need for Intrapreneurship
Comparison with Entrepreneurship
Advantages of and Barriers to
Intrapreneurship
Intrapreneurial Advantages and Resources
Innovator Dilemmas and
Organization Barriers
The Processes of Intrapreneurship
A Five-Stage Process Model
The IDEO Method

Intrapreneurial Strategies

Technological Innovation

Blue Ocean Strategies

Guidelines for Success

Innovator Solutions

Freedom Factors

Rules from Intrapreneurs

Summary

Appendix: The Franchising Alternative