Dollinger index

464 ENTREPRENEURSHIP CASE

Locations

Menu

Offerings

Fish Tacos

Price Range

Web site

Franchising

Public/Private

Ticker symbol

Planned

expansions

Areas of

expansion

Rubios Baja Grill

Arizona

California

Colorado

Nevada

Utah

Tacos Burritos

Combination

Platters

Side Dishes

HealthMex Menu

Baja Bowls

Kid Pesky Meals

Party Packs

Catering

Original Fish Taco

Grilled Mahi Mahi

Taco

Shrimp Taco

$1.89–$6.29

http://www.rubios.com

Ye s

Publicly Held

RUBO

24 units

None

Chipotle

Arizona

California

Colorado

Illinois

Kansas

Maryland

Minnesota

Missouri

Ohio

Texas

Washington DC

Tacos Burritos

Fajita Burritos

Side Dishes

N/A

$4.55–$5.25

http://www.chipotle.com

No

Privately Held

N/A

Unknown

N/A

La Salsa Fresh

Mexican Grill

Arizona

California

Colorado

Connecticut

Indiana

Nevada

Ohio

Puerto Rico

Texas

Utah

Tacos Burritos

Combination

Platters

Side Dishes

Party Packs

“Grande Trays”

Catering

Baja Style

Fish Taco

Sonora Style

Fish Taco

Baja Style

Shrimp Taco

$2.35–$7.45

http://www.lasalsa.com

Ye s

Publicly Held

SBRG

3 units

None

Baja Fresh

Mexican Grill

Arizona

California

Colorado

Illinois

Maryland

Nevada

Ohio

Oregon

Texas

Virginia

Tacos Burritos

Combination

Platters

Salads

Side Dishes

Party Packs

Baja Fish Taco

Baja Style

Shrimp Taco

$1.85–$6.95

http://www.bajafresh.com

Ye s

Privately Held

N/A

10 units

Washington, DC

EXHIBIT 3 Competitive Analysis (2002)