retail requirements are also priorities. In-
ternal issues of succession, organization, de-
sign, and management development have
been highlighted by the continued growth of
the business.
In any event, the company hopes that
books and video will have a circular effect on
Suzy’s Zoo business, as the increased recog-
nition that will come from these higher-pro-
file exposures will boost sales for all products
sporting the Suzy Zoo’s character images.
Spafford concluded a recent SDSU alum-
ni article interview by noting, “It’s not the
same world as it was. I feel like I was very
lucky to get into it when I did. If I had to do
it over again today, I think I would find it to
be much more of a challenge.” And there are
still challenges ahead.NOTES- Business Wire: “Earthworks Appointed
Merchandising and Licensing Rep for 100 Million
Dollar Little Suzy’s Zoo Property,” April 25, 2007.
Retrieved from the Web March 8, 2007, from
HighBeam Encyclopedia Web site. - Business Wire,“Sony Plaza to Sell Earthworks
Entertainment Suzy’s Zoo Property in Over 100 stores
in Japan,” November 15, 2005. Retrieved from the Web
March 8, 2007 from the HighBeam Encyclopedia Web
site.
Suzy’s Zoo 491