Dollinger index

(Kiana) #1
Coreworx
SI’s flagship product was Coreworx, a Web-
based application that enabled everyone con-
nected to a capital project, be they engineers,
architects, subcontractors, or others, to gain
immediate, secure access to key documents,
drawings, the project calendar and other
information. The product was designed in
conjunction with Fluor to ensure it met real-
world requirements.
Coreworx incorporated a range of tools,
including document management, workflow,
mark-up and access control. The basic struc-
ture was proprietary to SI, as were a number
of key application modules. In addition,
Coreworx had been or could be integrated
with other critical software used by owner-
operators or EPCs, including enterprise
resource planning (ERP) systems from SAP
and Oracle, computer-aided design (CAD)
systems such as Autodesk, and other docu-
ment management systems from vendors
such as Documentum and OpenText.
Coreworx also included some software appli-
cations acquired on an original equipment
manufacturer (OEM) basis from other soft-
ware developers (such as the ProArc docu-
ment management system from SI’s former
parent, SI ASA).
Competition
SI faced competition on a number of fronts.
Historically, software spending in the capital
project market had been in four silos of tech-
nology: enterprise resource planning (ERP)

or accounting software, project management
(PM) software, engineering and computer-
assisted design (CAD) tools, and document
management (DM). Each represented critical
information and functionality for the capital
project market, and each had some claim to
the market space inhabited by Coreworx.
Although ERP vendors, such as SAP and
Oracle, provided the means to track account-
ing and related information at a corporate
level, these vendors did not typically function
well on a project level. CAD tools from ven-
dors such as Autodesk, Intergraph and
Dassault Systèmes were the key applications
that did the actual drawings and blueprints
needed by engineers, architects and designers
for large capital projects, but these CAD
tools did not focus on facilitating the
exchange of these documents with other
users.
Competition also provided Park with a
way of thinking about the valuation he might
place on SI. Exhibit 4 provides valuation
metrics for both competitors and related
companies.
Daratech Inc., a leading market researcher,
forecasted approximately $3.8 billion in tech-
nology software and services spending by
EPCs and owner-operators in 2004. This
number encompassed all of these silos of
technology as well as the emerging project
collaboration functionality. It was noted that
as some of these silo vendors attempted to
extend their footprint within their cus-
tomers, they might wish to move further into
SI’s project collaboration space.
SI also faced competition from smaller
vendors specifically focused on the project
collaboration space. Most significant among
these were the following:

Citadon: Formed in late 2000
through the merger of two other com-
panies, Citadon was a child of the tech-
nology bubble and had tens of millions
of dollars sunk into it. It remained a
private company; nevertheless, it
shared many of the same features as
Coreworx and targeted the same cus-

Software Innovation Inc. 531

Shareholder


Verdexus
Employees
SI ASA
Total Common
Shares Outstanding
Options
Fully Diluted Shares


Shares
2,027,150
45,500
287,850

2,360,500
354,075
2,714,575

% Ownership
74.7
1.7
10.6

87.0
13.0
100.0

EXHIBIT 1 Capitalization, January 2005

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