•“Leave the driving to us”—Greyhound Lines
•“What can brown do for you?”—UPS
•“Exceedingly Good Cakes”—Mr Kipling
Cakes
•“Doing what we do best“ and later
“Something special in the air”—American
Airlines
•“Were Not All There”—Ireland
•“Make it happen”—Royal Bank of Scotland
•“Do the right thing—buy a Chicken Wing”—
Petey Pablo
•“Circle—It’s a style”—Nike
•“Because you’re worth it”—L’Oréal
•“Have it your way”—Burger King
•“Think outside the bun”—Taco Bell
•“Think different”—Apple Computer, Inc.
(after IBM’s internal slogan “Think!”)
•“The champagne of ginger ales”—Canada
Dry, 1970s
•“Think small”—Volkswagen, for the Type 1
Beetle(Retrieved from the Web, http://en.
wikipedia.org/wiki/Advertising_slogan).- The BCG matrix has four types and is a 2 x 2
grid. It has stars (pioneers), question marks
(migrators), cash cows (settlers), and dogs
(divestitures). More on the BCG and other
portfolio approaches can be found at
http://www.valuebasedmanagement.net/met
hods_bcgmatrix.html. Retrieved from the
Web August 3, 2006. - J. Duncan, P. Ginter, T. Jacobs, and A. Rucks,
“Intrapreneurship and the Reinvention of the
Corporation,” Business Horizons 31, 1988:
16–21. - Z. Block, I. MacMillan, and P. Narasimha,
“Corporate Venturing: Alternatives, Obsta-
cles Encountered and Experienced Effects,”
Journal of Business Venturing 1, 1986:
177–91. - J. Quinn, “Managing Innovation: Controlled
Chaos.” Reprinted in Entrepreneurship: Cre-
ativity at Work (Cambridge: Harvard
Business Press, 1985). - D. Patnaik, “Founder of Jump Associates
Offers Five Key Strategies for Managing
Change,” Across the Board, June 2006: 32. - J. McGregor, “The World’s Most Innovative
Companies,” BusinessWeek, April 24, 2006:
67.
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