Dollinger index

68 ENTREPRENEURSHIP

There is an easy four-part model to help us think about the way creative thought and action
are turned into a business. Each of the model’s elements begins with the letter I, so, this is
known as the Four-I model. The four parts are:

1. Imagination—the creative act of originality.


2. Incubation—the time period between the point at which the entrepreneur gets the idea and
   the time when the breakthrough is discovered.


3. Illumination—the point at which the entrepreneur is able to see how the idea can be turned
   into a profitable business.


4. Implementation—the transformation of the idea and concept into a physical reality.

hierarchy