Communication 107
Although natural charisma and communication training can certainly
help a leader communicate more effectively, these are not the key in-
gredients to success in this area. Most people respond to sincerity and
knowledge, which cannot be readily rehearsed or ‘‘canned.’’ Herb Kel-
leher has stated that the best communication comes directly from the
heart. The Bible supports him wholeheartedly:
‘‘I do not think I am in the least inferior to those ‘super-apostles.’ I
may not be a trained speaker, but I do have knowledge.’’ (Paul, in 2 Cor.
11:5–6)
‘‘The lips of the righteous know what is fitting.’’ (Prov. 10:32)BIBLICALLESSONS ONCOMMUNICATION
To motivate others to reach your goals, you must constantly
communicate your message.
Use a variety of communication methods. Don’t neglect the
power of face-to-face communication; it’s a time-honored
method often missing in today’s barrage of impersonal
electronic messages.
Effective leaders are equally comfortable communicating to
individuals, small groups, and large gatherings, customizing
their approaches for each audience.
Repetition is an important tool, but use varying words and
media so your message doesn’t become stale.
Share information; people will probably find out anyway, but
from a less desirable source.
Use language, images, and metaphors that hit your audience at
‘‘gut level.’’