Primary
IncomeSupplemental
IncomeSource:Company, 2016. Independent Work: Choice, Necessity, and the Gig Economy, McKinsey &Preferred
ChoiceFree Agents30%(49 million
people)Casual Earners40%(64 million people)Out of -
NecessityReluctants14%(23 million
people)Financially
Strapped16%(26 million people)Why Is This Happening?
To understand the rise of the gig economy, consider why both
individuals and firms might be moving away from traditional
employer–employee relationships.
For many individuals, the gig economy offers independence
and flexibility; the individual can choose which jobs to accept,