Mastering The Art Of Success

(^) Lisa Wilber
was so naïve, I just thought, “Oh well then, a ll I have to do is make sure
I’m always in the 5 percent.” I didn’t think of it as though it indicated
no chance and I’ll end up in the 95 percent, so I guess being naïve is
what truly h elped me and I highly recommend that.
WRIGHT
Boy that is naïve. Somebody told me the other day they’d always
heard that the glass was half full or half empty and th en they faxed me a
drawing of a half glass of water and they had put water in half of the
glass and at the bottom it said it’s a 100 percent full because the rest of it
is air. So that ’s the way you were thinking.
Tell our readers more about when you first started your direct sales
business full time, what are some of the steps you took immediately?
WIL BER
Well, in my little naïve sheltered world, I actually hadn’t heard that
Avon was known for door knocking. Believe it or not, It hadn’t gotten
around to me and I never did that. What I did was when I had to do it
full time I looked around to see what o ther businesses in my area were
doing to attract customers. Now door knocking didn’t even dawn on
me because I knew the restaurant owner didn’t do that, he didn’t go to a
door and knock on it and say “will you please come to my restaurant
tonight,” and then go knock on the next door and say “will you please
come to my restaurant.” I knew that I wouldn’t be able to earn a whole
bunch of money doing that—that’s how I looked at it.
So I looked to see what companies were doing in my area and th en I
tri ed to find ways that I could do it on a smaller scale, in a little bit
different way in order to do it for my direct sales company. To give you
an example, and this actually is something that I ’m known for in my
ar ea, is p utting signs on my vehicle.
The first thing that I looked at out my window in the trailer park
was a big delivery truck and I walked up to it because it had the
company name on the side and I felt it and realized that it was just
stickers, they had the company name on the side of the truck in stickers.
I thought “wait a minute, I can put stickers on my car!,” so I