Mark Victor Hanseninterests that are keeping people enslaved. What I want to do is end
th at mental tyranny once they change their picture and idea—like you
40x your idea by getting under the tutelage of our friend Paul. I’m
saying everybody can do that. If you do multiple people, like if you get
under Paul and Mark and Dave and whoever else it is, if you get in front
of 100 of them, one of them will just take you. If each one of them
multiplied you just once that would be great, but some of them are
going to multiply you 10 and 100 times. Yesterday I took an intensive
training with one of my peers, just he and I. One idea he gave me
yesterday is going to be worth $50 million. He showed me how to do
something I didn’t know I knew how to do. He said , “Look, here are the
seminars you are doing, this is how big they can become if you’ll just do
one more thing.” I went, “Dang, that’s so easy. I can do this.”WRIGHT^
Time Magazine cal ls Chicken Soup for the Soul the publishing
phenomenon of the decade with over 80 million books sold in North
America alone. You’ve now had years to reflect on the success of the
book. Have you come to any conclusion as to why it was so successful?
HANSEN^
Yes. What we teach at our Mega Book Marketing University, which
we hold once a year at our Mega Speaking University, is that to be
successful with my book or the book that you are writing here, you’ve
got to have instantaneous behavioral change. That happens in b ooks
like, Who Moved My Cheese? We wrote Chicken Soup for the Teenage
So ul. Our publisher says, “I’ve got teens and they buy cd’s, concert
tickets and clothes. You blew it this time, p al.” We sold 19 million
teenage books. If you and I are 15 and we go, “What’s happenin’
man,” or whatever we say to each other, we don’t go deep, but if you
wi ll read out loud a story to me like, I Wish I Had a Brother Like, what it
does is open up your heart and soul and then we have a heart to heart,
soul to soul, core essence to core essence experience with one another.
It ’s no longer “Hey, man that was a cool movie.” Now it ’s “I’m a real
human being and my brother isn’t treating me quite like that,” or
sister or father or whatever. Does that make sense? S o because
of instantaneous