Index I-8
Dollar General, 32
Domino’s Inc., 681
Donnkenny, 335
Dow Chemical Company, 31, 495
Dow Jones & Co., Inc., 668
DreamWorks, 497, 635, 636–638,
640–653
Dreyer’s Grand Ice Cream, 356
Duke Energy Corp., 435–436, 510
DuPont Co., 487
Dynegy Inc., 583
E
E. I. DuPont De Nemours & Co., 434,
640
Earthlink, Inc., 392
eB2B Commerce, 399
eBay Inc., 31, 36, 115, 116, 346,
478, 523, 537, 540, 542, 548,
552, 553, 555, 669
Eddie Bauer, 8
Edmunds.com, 631
Electronic Arts, Inc., 145
Enron Corporation, 24, 48, 306, 495
Estée Lauder Companies Inc., 32, 347
eToys, 399
ExxonMobil Corporation, 35, 151,
400, 567
F
Fannie Mae, 24, 495
Federated Department Stores, Inc.,
257–258, 281, 395
FedEx Corporation, 8, 31, 32, 358
First Republic Bank, 31
Ford Motor Company, 5, 31, 32, 50,
133, 146, 279, 400, 461, 463,
554, 679–680
G
Gap Inc., The, 8, 32, 47, 169, 203,
319, 442
Gateway Inc., 214, 328, 478, 597, 598
Gaylord Entertainment Co., 401
Genentech Inc., 552
General Electric Capital, 490
General Electric Company (GE), 10,
16, 129, 279, 307–308, 358,
392–393, 490, 495
General Mills, 4, 417
General Motors Acceptance Corp.
(GMAC), 458
General Motors Corporation, 4, 9, 16,
50, 76, 106, 279, 347, 455,
476, 501, 510–511, 522, 553
Georgia-Pacific Company, 491
Gillette Company, 583
Goldman Sachs Group, Inc., 32, 518
Goody’s Family Clothing, 8
Goodyear Tire and Rubber Co., 173,
566
Google Inc., 5, 16, 205–206, 418,
493, 497, 554, 567, 582
H
H&R Block Inc., 32, 212
H.J. Heinz Company, 384, 412
Harley-Davidson, Inc., 7, 45
Hartford Financial Services Group, 529
HealthSouth, 24
Hershey Foods Corporation, 3, 7, 8,
11, 12, 15, 16, 17, 18, 19, 20,
21, 22, 23, 26, 46, 47, 49,
266–267, 346
Hewlett-Packard Company (HP),
298–299, 474, 510, 597, 598,
665
Hilton Hotels Corp., 32, 679
Home Depot Inc., 32, 45, 106, 145,
152, 206, 211, 212–213, 266,
393, 495, 510, 610–611
Honda, 7
HyperSpace Communications Inc., 339
Hyundai, 7
I
IAC InterActive Corp., 501, 625
IBM, 17, 50, 393, 442, 579
ING Groep, NV, 529
Intel Corporation, 358, 582, 625
International Paper Company, 666
Interstate Bakeries Corporation (IBC),
426
J
JCPenney, 6, 8, 36, 211, 213, 230,
233–234, 300, 357, 405
J.P. Morgan Chase, 489, 554
JetBlue, 8
JHT Holdings Inc., 334
John Deere, 7, 11
Johnson & Johnson, 428
K
Kellogg Company, 392, 495
KIA, 7, 31
Kmart, 8, 631, 649
Kohl’s, 8
Krispy Kreme Doughnuts, 448
Kroger Company, 7, 77, 144, 151,
266, 279, 292, 393, 400
L
L.L. Bean, 315
Lands’ End, 211, 315
Las Vegas Sands Corp., 518
La-Z-Boy Chair Company, 135, 356
Lexmark International, Inc., 623–624
Limited Inc., The, 32, 384
Lincoln National, 529
Lockheed Martin Corp., 488–489
Lowe’s Inc., 145, 206, 610–611
Lucent Technologies Inc., 47, 80–81
M
Macy’s, 357
Mandalay Resort Group, 376
Manpower, Inc., 418
Marriott International, Inc., 5, 399,
400, 415–419, 679
MasterCard, 221–222, 241, 245, 251,
254–255, 261, 358, 369
Mattel, Inc., 493, 504, 508–510, 512
May Department Stores, 383
Maytag Corporation, 32, 574
McDonald’s Corporation, 37, 105–106,
120–121, 315, 544
Merrill Lynch, 5, 497
Micron Technology, Inc., 434
Microsoft Corporation, 10, 31, 50, 54,
106, 132, 326, 414, 542, 559,
579, 631
Mohawk Industries, 206
Molson Coors Co., 624
Moody’s Investors Service, 491, 542
Morgan Stanley, 8
Motorola, Inc., 598
MTV, 559
N
National Check Fraud Center, 322
National City Corporation, 489
National Semiconductor, 625
Neiman Marcus Group, Inc., 297
New York Times Co., 668
Nike, 4, 32
Nissan Motor Co., 442
Nordstrom, Inc., 258–259
Norfolk Southern Corporation, 407, 418
Northrop Grumman Corp., 488–489
Northwest Airlines, 435
O
Oakwood Homes Corp., 269
OccuLogix Inc., 348
Office Depot, 32, 211, 242
Old Navy, 8
Oracle Corporation, 510–511, 581
Orvis, 315
P
Papa John’s International Inc., 681
PayPal, Inc., 115, 305, 318, 549
Peet’s Coffee and Tea Inc., 371
PeopleSoft, Inc., 581
PepsiCo, Inc., 31, 32, 356, 358,
489–490, 622, 664
Phoenix Footwear Group, Inc.,
528–529
Pixar, 317, 631–654, App. B