and control the critical events of your life, the better you will
feel, moment to moment, the more energy you will have, the
better you will sleep, and the more you will get done.
It is possible for you to gain two productive hours each
working day, or even double your output and your produc-
tivity, by using the ideas and methods taught in this book.
These techniques have proven successful for many thou-
sands of executives in every field of endeavor, and they will
prove successful for you, too, as long as you have what I call
the four Ds.
The Four Ds of Effectiveness
The first D is desire: You must have an intense, burning
desire to get your time under control and to achieve maxi-
mum effectiveness.
The second D is decisiveness: You must make a clear deci-
sion that you are going to practice good time management
techniques until they become a habit.
The third D stands for determination: You must be willing
to persist in the face of all temptations to the contrary until
you have become an effective time manager. Your desire will
reinforce your determination.
And finally, the most important key to success in life, the
fourth D, is discipline: You must discipline yourself to make
time management a lifelong practice. Effective discipline is
the willingness to force yourself to pay the price, and to do
what you know you should do, when you should do it,
whether you feel like it or not. This is critical for success.
2 TIME MANAGEMENT