chapter 25
....................................................................................................................................................TRANSNATIONAL
FIRMS AND
CULTURAL
DIVERSITY
....................................................................................................................................helen de cieri
25.1 Introduction
.........................................................................................................................................................................................
Globalizationhas impacted signiWcantly on manyWrms, with substantial impli-
cations for human resource management (HRM). Geopolitical, social, economic,
and technological changes have created opportunities for managers and employees
to interact with culturally diverse populations (Wong-Mingji and Mir 1997 ). The
development of cultural diversity in the workforce presents substantial and com-
plex challenges for HR scholars and managers as they strive to determine the
potential implications of cultural diversity forWrm eVectiveness. This chapter
examines cultural diversity issues, which are increasingly viewed as a critical aspect
of management in transnationalWrms.