Design Literacy: Understanding Graphic Design

evoked the present andthe future. A composite of low- and high-tech, it
combined the vernacular traits of the mass-produced stencil and the
futuristic character of early computer lettering. At the time it was released
it captured the conscious and unconscious needs of designers to break from
the recent past. In addition, Template Gothic is a curiously workable—
user-friendly—mélange of irregular, tapering strokes, thick and thin bodies,
and inconsistent weights, or what Deck called the “distortive ravages of
photomechanical reproduction.” Conceptually playful and experimentally
serious—purposefully imperfect—Template Gothic is a postmodern
discourse on the standards and values of typographic form. It is also a
distinguished display and text face with tremendous versatility.