paper weights, stickers, and other promotional items is endless. It lends
itself as well to large-scale interpretation—signs, exhibits in the shape of
cubes, in which the actual exhibit is housed, as well as exhibit stands. For
printed matter, its infinite adaptability and attention-compelling power is
self-evident.”
Upon presentation, Rand did not utter a word, he just sat silently
watching as Jobs read. “The book itself was a big surprise,” Jobs recalled. “I
was convinced that each typographic example on the first few pages was the
final logo. I was not quite sure what Paul was doing until I reached the end.
And at that moment I knew we had the solution....Rand gave us a jewel,
which in retrospect seems so obvious.” Moreover, as it turned out, Rand’s
user-friendly teaching aid underscored Jobs’ own commitment to the
process of education.
tuis.
(Tuis.)
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