Emperor, 173
Fraktur, 104, 151–152
Futura, 159, 162, 163, 202, 209, 219, 220,
285, 363
Garamond, 190, 247
Gill, 190
gothic, 83, 84, 186–188, 190, 220, 285
Helvetica, 182, 186, 230, 285, 321
Hobo, 361
hot-metal, 55, 136, 167, 216
Manson/Mason, 189–190
Metro Black, 209
Mrs Eaves, 172–176
Nicolas Cochin, 113
novelty, 361–363
Oakland, 173
Old English, 181–182
Peignot, xii, 161–162, 190
Pussy Galore, 177–180
roman v.blackletter, 151–152
sans-serif, 152, 156, 159–160, 162, 186,
363
talking, 168, 218
Times Roman, 108
typewriter, 160
Univers, 163, 182, 299
Universal, 173
Victorian style, 103, 134, 168, 251, 254,
293, 362
typofoto, 282
Typographic Advertiser, 362
typography.See also specific
individuals/publications
advertisements and, 168
Brody on, 131–133
for children, 157–160
constructivism and, 159, 160, 377
dadaism and, 159, 160, 197
devices, 84
futurism and, 159, 160, 377
Lubalin and, 101–102
Massin on, 243–247
New, 7, 135, 151, 154–156, 159, 195, 245,
256, 282, 365
1960s, 167–168
periodicals on, 55–57
Push Pin Studios and, 167–168, 245, 253
Rand and, 167, 252
Tschichold on, 155–156, 167, 233, 245,
363
Weingart on, 256–258
Typositor, 168
U
Umbo (Otto Umbehr), 61
Uncle Sam, 25, 48, 334
Underground Sketchbook(Ungerer), 23
Unger, Gerard, 156
Ungerer, Tomi, 95
billboards by, 23
books by, 23, 157, 160
Evergreenand, 107
posters, 22–24, 25
Unglass, Derek, 113
United States (U.S.)
advertising fans in, 402, 404–408
arms race with Russia, 17, 21
book covers in, 232–236
government pamphlets, 17
military leaflets, 11–13
Nieposter’s influence in, 9–10
Postmaster General of, 94, 281
swastika in, 330
The Unstrung Harp(Gorey), 71
Updike, D. B., 175, 208
Upjohn Company, 85–87
USSR in Construction,64–65V
Valencia, Deborah, 298
Valéry, Paul, 162
Valicenti, Rick, 142
Val-Mor Company, 184
Van der Rohe, Mies, 155, 354
Van Doesburg, Theo, 67, 158
van Doren, Mark, 73
Van Nostrand, 245
Van Royen, Jean François, 282
VanderLans, Rudy, 134–136, 142
Licko and, 173, 174, 187
Vanguardists, 371
Vanity Fair,83, 145, 202, 370–372
Vargas, Alberto, 94
Venturi, Robert, 261, 262
Vergani, Orio, 371
Vermullen, Rick, 281–282
Victore, James, 43–47
Victorian style, 373
influence on matchbox labels, 395
Push Pin and, 167, 253
Scher and, 303–305
type, 103, 134, 168, 251, 254, 293, 362
Vignelli, Lella, 323–325
Vignelli, Massimo, 135, 323–325
Village Voice,23, 127
Vintage Books, 235
Visible Language,261–262
Visual Design in Action(Sutnar), 86, 226
Vogel, Lucien, 62–63, 82
Vogue,62, 82–84, 106, 128
advertising in, 145
Agha and, 82–83, 99
photography in, 83–84, 100
Volk (common people/peasant class), 3–4, 54
Volks Illustriete, 64
Volkswagen advertisements, 422, 423, 427
Vollard, 161
Vox, Maximillen, 161
VUmagazine, 62–63, 82