INDOOR OR OUTDOOR PHOTOGRAPHY
Whether photographs are being taken indoors or out, the most important rule is that foundation must exactly match skin tone, and the face has to match the body.
Sometimes that means bringing the foundation lower on the neck or using some bronzing powder on the neck and chest to help eliminate any obvious color
difference between the face and the body.
With outdoor photography, what you see is what you get. Outdoor lighting is very unforgiving. Use little foundation and a very light hand with blush.
Everything has to look great to the naked eye, and makeup has to be well blended.
For indoor photography, the amount of makeup you apply depends on lighting. Define the features and determine if the lighting will wash out the skin tone
or enhance it. Extremely strong lighting requires a heavier hand and more definition. But there are many variables in determining the style you want, so you have to
be open to trying varying degrees of coverage and definition.
MAKEUP FOR PHOTOGRAPHS
Keep in mind the type of photo being taken. You use different techniques for a simple portrait than for a shoot for a high-end European fashion magazine.Portrait
Keep the look simple, and make sure the subject is comfortable with the look.Athlete
Do what’s right for the person, and stick to his or her own style.Musician
Unless the subject asks for a change, take your cue from his or her style, and don’t stray too far from it.Actor
Always ask before you start working. Actors like to evolve and try new things.Fashion
When working with designers, it is important to be a good observer. Look carefully at the clothes. Ask about the designer’s vision for the
makeup.Magazine
This kind of work varies tremendously. It is important to understand the style of the magazine and to get the input of the photographer, editor,
and stylist on the shoot. I always befriend the photo assistant. That person has the best view and lets me know when something is not quite right.BLACK-AND-WHITE OR COLOR PHOTOGRAPHY
In general, black-and-white photography is more forgiving than color photography, but both call for careful makeup application in order to get the best results.