Formula
MATTE PRODUCTS are dense and last longest. They contain less moisture than other products, so they adhere to the lips and don’t fade as quickly. They are not
appropriate for very dry lips.
SEMIMATTE PRODUCTS are less dry than matte products and don’t last as long. They work best on textured or dry lips and give off a soft sheen.
SHEER COLORS are see-through, forgiving, and easy to use.
STAINS provide long-lasting, highly pigmented color.
TINTS, like sheer glosses or balms, protect the lips with moisturizing formulas that usually contain sunscreen.
BALMS are tinted or clear formulas and help soften the lips.
GLOSS STICKS are hybrids, between sheer lipstick and gloss. They add a bit more pigment than lip gloss does but both are see-through and moist.
LIP GLOSSES provide hydration, sun protection, and sheen. This formula is great for making the lips look fuller and for layering on top of other lip colors.