EYELINER PENCILS are easy to apply but may smudge. Pencil liners have a creamy consistency that smears if they are not set with either eyeshadow or face powder.
LIQUID, CA KE, AND GEL LINERS are the most difficult to apply, but with practice, you can achieve incredible results. These liners are extremely long-wearing, very
precise, and a good choice for creating dramatic looks.
Special Techniques
Dark circles look darker when liner is applied on the lower lash line. Bring concealer up to the lash line, and use only mascara on the lower lashes.
Make eyes look more intense by double lining. Use a dark shadow with a dry eyeliner brush, then repeat with a liquid liner or wet brush using a slightly thinner
line. The gradation in depth from the lash line will give a dense look to the lashes. The technique can also be reversed—gel can be softened with shadow.
GEL, LIQUID & CAKE LINER APPLICATION
These formulas are the longest lasting. Mastering the techniques for using them will be worthwhile. Always line the whole lid across, with a thicker line at the outer
corner, gradually thinning the line toward the inner corner.