SEO: Search Engine Optimization Bible

FIGURE 7-1

The landing page for an FTD PPC ad looks just like every other page on the FTD site.

The landing page shown in Figure 7-1 actually does have live links that allow visitors to interact

further with the site. However, notice that the URL for the landing page:

http://www.ftd.com/5970/?campaign_id=google_yellow+rose&KW_ID=p36936100

is different than the URL that appears when the user clicks to another page in the site:

http://www.ftd.com/5970/catalog/category.epl?index_id=occasion_birthday

This is your indication that the page is actually the landing page for a PPC ad. It would appear,

then, that FTD has another way of tracking conversions from that page rather than from other

pages on the site.

Landing page address

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Part II SEO Strategies

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