SEO: Search Engine Optimization Bible

Optimizing Search

Strategies

Y

ou can use more than one search strategy to optimize

your site for search engines. You’ve seen how keywords

and PPC programs work, but there are many other ways

to get your site in front of potential site visitors and customers.

Part III explains the different types of search strategies you should

be considering as you’re developing the SEO for your site. In addi-

tion to search engines, there are indexes and directories to keep in

mind. You can also use pay-for-inclusion services, which are dif-

ferent than the PPC services that you’ve already explored.

You should understand robots, spiders, and crawlers in order

to target these different types of search strategies. And of course,

you don’t want to harm your rankings, so there’s also a chapter

about SEO spam in this section. And finally, we’ve added infor-

mation about “social-media” and automated optimization.

All of these elements come together to make your SEO strategies

a richer, more effective method of drawing site visitors, and con-

verting those visitors to paying customers.

IN THIS PART

Chapter 14

Adding Your Site to Directories

Chapter 15

Pay-for-Inclusion Services

Chapter 16

Robots, Spiders, and Crawlers

Chapter 17

SEO Spam

Chapter 18

Adding Social-Media Optimization

Chapter 19

Automated Optimization

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