FIGURE 21-1
AWStats reads your server log and provides a graphic representation of the information found there.No matter which solution you choose to use, it’s a good idea to use the program to analyze your
web site traffic regularly. The reports generated by both types of software will give you insight into
what works and what does not on your web site.Maintaining the analysis of your site, your competition, traffic, conversions, and server logs is one
way you can stay on top of your SEO strategy. What you learn from these metrics is how your SEO
and search marketing campaigns are performing. And when you know that, you can keep up with
any changes that are happening and prepare for future shifts as necessary. In other words, if you’re
analyzing your successes, you’re not left in the dark wondering what happened to your ratings.278
Part IV Maintaining SEO
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