SEO: Search Engine Optimization Bible

Pay-per-Click

Pay-per-click will likely be a large part of your marketing efforts for your site. PPC goes hand in hand

with SEO, so the links in this section should help you find all of the PPC tools that you need. There

are even some PPC services included in these listings.

FindWhat: http://www.findwhat.com/

Espotting Media: http://www.espotting.com/

Enhance Interactive: http://www.enhance.com/

EPilot: http://www.epilot.com/

PayPerClickSearchEngines.com: http://www.payperclicksearchengines.com/

Social-Media Tools

Social media is the next major shift in SEO that’s happening right now. Web 2.0 is all about the

social nature of the Internet, and if you don’t tap into that social aspect, the SEO on your site will

quickly be out of date. Using social-media tools, however, you can get a jumpstart on your social-

media strategy.

Social Tagging Tool: http://www.elixirsystems.com/tools/sociable/

Del.icio.us: http://del.icio.us/

Digg: http://www.digg.com

Furl: http://www.furl.net/

358

Appendices

75002bapp03.qxd:Layout 1 11/7/07 9:23 AM Page 358