SEO: Search Engine Optimization Bible

SEO Plan

Goals and Strategies Notes

Primary goal

Secondary goal

Secondary goal

Secondary goal

Description of marketing strategy

Who are your best customers and why?

Who is your competition? (Include URLs.)

What’s the geographic scope of your marketing?

Web Site Design

Corporate history, news, PR, or current events?

Executive bios?

Product and service information?

Customer support/live help?

Online requests for information or contact forms?

Membership-only content?

Contact information?

Forums?

Educational materials?

Links or resources?

Archived content?

Unique title tags on each page?

Meta keyword tags?

Meta description tags?

Headers?

Alt tags?

Anchor text?

Links and linking strategies?

Keyword density? (Suggested 3–7 percent.)

360

Appendices

75002bapp04.qxd:Layout 1 11/7/07 10:03 AM Page 360