SEO Checklist
Current State
Check your rank in the major search engines.Don’t overuse or misuse rank-checking automation.If it works, don’t “fix” it unless the fix will improve your SEO efforts.Keep your site fresh and persuasive.Keyword Research
Use your visitors’ words, not just your own.Focus on phrases.What key phrases are most popular?What relevant key phrases have less competition?Web-Site Design
Is your site visually attractive?Is your site’s topic apparent at first glance?Are your file names based on relevant keywords?Try to avoid frames. If you can’t or don’t want to, use appropriate workaroundsInclude a site-map page.Include a robots.txt file.Avoid delays and dead ends.Write Clean Code
Put your indexable content as early as possible in the source code.Put heavy JavaScript and CSS code in external files.Include spider-friendly navigation.362
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