SEO: Search Engine Optimization Bible

H

Harris, Stephen, 321–324

header tags, 376

content, 106–108

heuristics, 11, 61–64, 376

hidden links, 187–188, 240

hidden pages, 56, 376

hidden text, 186, 241

hijacking, 242

Hoppe, Ryan, 325–327

human-powered engines, 34

hybrid directories, 213, 376

hybrid engines, 34

I

img tags, 49, 376

impressions, 376

inbound links, 198–200, 376

social media and, 253

inclusion protocol, 376

inclusion services. See alsopaid inclusion (PI)

business model of, 221–222

contracts, 224

fee-based, 220

hiring, 223–224

managing, 222–223

when to use paid, 221

inconspicuous links, 241

informed search, 376

internal links, 206–207, 376

organic SEO and, 26

invisible keyword stuffing, 376

J

JavaScript, 52–53, 376

Jughead, 4

K

key features, click-through rates and, 149

keyword advertisement text, 116–119

keyword list, finalizing, 93–95

keyword pay-per-click programs, 77–78

keyword poison, 90, 376

keyword spamming, 376

keyword stuffing, 24, 241, 376

avoiding, 70–71, 123

keyword suggestion tools, 81–88

keyword testing, 93, 376

keyword tools, 353

keywords

auctions, 135

bid management

automated, 137–140

manual, 136–137

bidding for, 73, 135

budgeting, 133–136

costs, CPA, 92

density, 67–69, 376

generic, 376

importance of, 59–61

invisible keyword stuffing, 376

list, creating, 88–89

metrics for, 134

negative, 145

organic, 70

performance indicators, 376

placement, 97

selecting, 65–66

tracking, 140–143

Kuehn, Diane, 329–331

L

landing pages, 115, 376

creating, 119–121

384

H–L Index

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