SEO: Search Engine Optimization Bible

SEO Strategies

S

EO is hard work. It takes much effort to optimize just the

right elements of your web site so search engines will

not only find you, but will also index your site so that it

appears high in search query results. And all of that effort must

be attended to by you. There are currently no tools that will

put all of the elements of SEO in place for you.

Instead, you have to build your web site with SEO in mind,

choose all the right keywords, and use them in the right places

and balance on your site, determine if pay-per-click and paid-

inclusion programs are for you, use the right meta tags in the

right places, create great content, and add all the right links.

Sounds like a lot of work, doesn’t it?

It is. But don’t let the amount of work overwhelm you. Consistent

effort and the strategies included in this part of the book will have

you working toward your SEO goals in no time. Each of the chap-

ters in this section contains an explanation of how these elements

affect SEO, and how you can create and implement strategies to

help you leverage that element to reach your SEO goals.

IN THIS PART

Chapter 3

Building Your Site for SEO

Chapter 4

Keywords and Your Web Site

Chapter 5

Pay-per-Click and SEO

Chapter 6

Maximizing Pay-per-Click Strategies

Chapter 7

Increasing Keyword Success

Chapter 8

Understanding and Using

Behavioral Targeting

Chapter 9

Managing Keyword and PPC

Campaigns

Chapter 10

Keyword Tools and Service

Chapter 11

Tagging Your Web Site

Chapter 12

The Content Piece of the Puzzle

Chapter 13

Understanding Links and Linking

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