Selling With Emotional Intelligence : 5 Skills For Building Stronger Client Relationships

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The Analyzer Personality


Here are some visual clues for identifying your Analyzer clients.


  • Their demeanor is reserved, meticulous, and nervous.

  • Their eyes are scrutinizing, scanning, and squinting.

  • Their face is controlled and unemotional—a poker face.

  • Their posture is rigid.


Eyes provide important clues for identifying the Analyzer personality.
Their eyes are serious and intense, almost as if you can see question marks
in their eyes. Their eyes seem to ask, “What are you talking about here?”
Their eyes seem to be begging for clarity. They have the look that says,
“Explain that one more time.”
There are also many auditory clues for identifying Analyzers. The con-
versational flow of Analyzers is deliberate and intensely focused. Take notice
of the hesitation in their speech and choice of words. While Enterprisers im-
patiently want to finish sentences for others, Analyzers meticulously look for
the perfect word to express what they’re thinking. Analyzers also will ask
more questions than any other personality style. They like to ask detail ques-
tions and begin their questions with who, what, when, where, and why. Keep
in mind, though, that all their questions are really about one big question:
“Is this the right thing to do?” This is why the words rightand cautionhave a
comforting effect with Analyzers.
You can see in Figure 18.4 that the voice pattern of Analyzers is precise,
sometimes monotone, slow, and deliberate—and always controlled. Remem-
ber, Analyzers strive to be in control of their own emotions, and, conse-
quently, are resistant towards the attempts made by others to persuade them.


Developing Emotional Radar / The Powers of Observation 161

FIGURE 18.4Conversational Clues: The Analyzer Personality


Voice Pitch: Monotone
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