13.1
COACHING AND SUPPORTING
THE SUCCESS OF OTHERS
Inspired by Shaun Murphy and Robert Lucas.
“The hottest thing in management is the executive coach,” trumpets Fortune magazine. Hype
aside, recent organizational emphasis on coaching makes explicit what was often only infor-
mally expected of leaders—to develop others. This tool:
- Describes the conditions necessary to a successful coaching relationship.
- Explains the seven elements of the coaching process.
- Provides a comprehensive discussion guideline for coaching others.
CONDITIONS FOR A SUCCESSFUL COACHING RELATIONSHIP
An enduring and successful coaching partnership is:
✔ Voluntary—Many mentoring programs failed when pairings were not voluntary.
✔ Based upon growth, not on creating dependencies. (Ironically, the ultimate success of
a coaching relationship is achieved when the coachee doesn’t need you as a coach!)
✔ Directed at improving the coachee’s job performance and career potential (not at pleas-
ing or appeasing).
THE ELEMENTS OF COACHING
Each of these seven elements is essential to coaching success. These are not stages, since most
are iterative and ongoing and provide a range of strategies for the coach and coachee to work
on simultaneously.
SECTION 13 TOOLS FORLEADINGPERFORMANCE 391
Assessing and
benchmarking
Benchmarking provides a foundation and direction for coaching:
❑ the coachee’s frank personal assessment of his or her strengths and development needs;
❑ the coach’s observations of the coachee’s performance; and
❑ third-party hard data (e.g., 360°survey feedback, performance appraisals, interviews).
➟
Establishing a
trusting
relationship
❑ Develop a caring and trusting foundation to carry the coaching relationship forward through
good and bad times.
❑ A relationship chemistry needs to be present. If it does not exist, the most useful thing to do
is to acknowledge that it is missing. Paradoxically, a level of trust sometimes emerges from
such an acknowledgment, making a more productive coaching relationship possible.
➟
Contracting
for success
Clarify and agree on a range of coaching start-up issues.
❑ Review background, coaching start-up concerns, and issues precipitating coaching.
❑ Conduct a first pass at setting mutual goals for coaching.
❑ Discuss coaching process and roles—maximizing choice, minimizing coachee dependence.
❑ Identify confidentiality concerns and agree on guidelines for handling these concerns.
➟