the problems this creates—and how much these types of corrections usually
cost the client. This is also a good time to discuss solids as opposed to pat-
terns; while the type of correction shown in the tight-shirt example is costly
with a solid-colored shirt, with an intricate pattern it might not even be pos-
sible. Once we have explained not only what they should do but why they
should do it (and what can happen if they don’t), people generally follow our
advice. (Note:Some photographers handle this in a personal consultation,
but this is very time consuming. I only offer personal consultations for a se-
lect few clients and when the order is expected to exceed $2000.)
The information we give to our clients before their session also covers all
the appropriate accessories, preparation (nails, hair, shaving/waxing, tanning,
etc.), as well as suggestions about makeup. Unlike some senior studios, we
don’t offer a makeup artist. Like photographers, makeup artists each have a
116 JEFF SMITH’S POSING TECHNIQUES FOR LOCATION PORTRAIT PHOTOGRAPHY
Coordinating the tones of the clothing with
those in the background can help keep your
attention on the subject and off their
clothes. When your clients trust you, it’s
much easer to achieve this objective.Once we have explained whatthey should do and why,people generally follow our advice.