Fortune - USA (2021-10 & 2021-11)

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6 FORTUNE OCTOBER/NOVEMBER 2021

WHAT OUR

EDITORS

ARE UP

TO NEXT

Departments

Foreword

8 TikTok’s Challenge to
Brands: Be Authentic
or Be Gone
BY BRIAN O’KEEFE

The Brief

21 Hard Right Turn:
Companies’ Tricky
Road Ahead in the
Culture Wars
BY MEGAN LEONHARDT

28 Startups Still Vie
to Be King of
the Billboard
BY LUCINDA SHEN

41 Can High-Tech
Tools Help Fight
Wildfires?
BY KEVIN T. DUGAN

47 2021’s Best Workplaces
for Women
BY LYDIA BELANGER

51 How Can Investors
Te l l W h i c h
Companies Are
Truly “Green”?
BY KATHERINE DUNN

Passions

172 Pole Position:

The All-Electric

Polestar 2 Deserves

Yo u r At t e n ti o n

BY DANIEL BENTLEY

The Cartographer

176 Riding the “Unicorn”

Boom: The Creation

of $1 Billion Startups

Accelerates Worldwide

BY JESSICA MATHEWS &

NICOLAS RAPP

21

MOST POWERFUL

WOMEN SUMMIT

In Washington,

D.C., Oct. 11–13,

preeminent

women in

business,

government,

philanthropy, and

media will gather

for conversation,

connection, and

debate. Confab

attendees will

receive a com-

memorative MPW

cover featuring,

clockwise from

lower left, CEOs

Thasunda Brown

Duckett (TIAA),

Carol Tomé (UPS),

Rosalind Brewer

(Walgreens Boots

Alliance), Jane

Fraser (Citi), and

Karen Lynch

(CVS Health).

For more: fortune-

conferences.com.

The Conversation

12 ROSALIND BREWER

The CEO of Walgreens Boots Alliance on what health care and retail

might look like in a post-COVID world. INTERVIEW BY BETH KOWITT

CONTENTS

ROAD SIGN: SELMAN DESIGN; BREWER: LUCY HEWETT; FORTUNE COVER: NHU

NG LE