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122Organizination And Management Of Advertising
Agencies And Advertising Departments- SOCIAL MOBILISATION: Government uses advertising for social messages about health,
anti-social activities and other information. Politicians are also using advertising for political
programmes and campaigns. - PROVISION OF EMPLOYMENT FOR SKILLED WORKERS: Through the employment of
various specialists, practitioners and citizens, who possess specialized skills in advertising,
marketing and other behavioural sciences.
ARGUMENT FOR NEGATIVE INFLUENCES OF ADVERTISING IN THE SOCIETY
- UNECONOMIC CONSUMER SPENDING: It may lead buyers to purchase the wrong
product and to spend too much money on products they may not need. - DECEPTIVE MESSAGES: Advertising can be deceptive through false messages, misleading
labeling and advertisement copy. - ARTIFICIAL CONSUMER INTEREST: It may arouse interest which people cannot afford,
a situation that may generate ambitions and intensify desires to own such products by any
means whether rightly or wrongly. - PROFUSE CLAIMS AND COUNTER CLAIMS: Its profusion of claims and often counter-
claims may lead to decision-making confusion on the consumer. These claims result from
various products differentiation.
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