Marketing Communications

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Marketing Communications

145

Advertising Media

5. BETTER EXPOSURE OF MESSAGE TO AUDIENCE:
   Leisurely reading of a magazine gives advertisers the opportunity of enjoying a better exposure
   of their messages to the audience. The reader will be able to read full message details about
   advertised products.


6. GEOGRAPHIC FLEXIBILITY:
   Magazines provide geographic flexibility through the means of regional editions.


7. GOOD PASS ALONG READERSHIP:
   Magazines have a long life which enables its pass along readers to be exposed to product
   advertisements thus providing multiple exposures to the original circulation.


8. EXCELLENT PICTORIAL COLOUR PRINT:
   Quality of controlled colour print reproduction which gives excellent pictorial reproduction
   to advertised product and the advantage of true-to-life colour.


9. EXCELLENT MEDIUM FOR DIRECT MAIL ADVERTISING:
   Magazines provide an excellent medium for coupon and direct response advertising since they
   will be around the house for days, weeks or months.

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