Marketing Communications

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Marketing Communications


154

Advertising Media

AN EXAMPLE OF DAYPART SCHEDULE


DAYPARTS BRAODCAST NAMES/PROGRAMMES


6AM
TO 10AM Morning Drive OR Prime Time
For breakfast audience interested mainly in news
10AM
TO 3PM Daytime
Dedicated largely to programmes for housewives. Serial, games, talks etc.


3PM TO 7PM Afternoon Drive OR Prime Time
This prime is same as morning drive time and other audiences like children, youths


7PM TO
12 Midnight Night time
News, music, talk shows, serials, games


12 Midnight
TO 6AM Early morning time
Music, talk shows


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how is crucial to running a large proportion of the
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Up to 25 % of the generating costs relate to mainte-
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By sharing our experience, expertise, and creativity,
industries can boost performance beyond expectations.
Therefore we need the best employees who can
meet this challenge!
The Power of Knowledge Engineering

Brain power


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