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Marketing Communications
154
Advertising Media
AN EXAMPLE OF DAYPART SCHEDULE
DAYPARTS BRAODCAST NAMES/PROGRAMMES
6AM
TO 10AM Morning Drive OR Prime Time
For breakfast audience interested mainly in news
10AM
TO 3PM Daytime
Dedicated largely to programmes for housewives. Serial, games, talks etc.
3PM TO 7PM Afternoon Drive OR Prime Time
This prime is same as morning drive time and other audiences like children, youths
7PM TO
12 Midnight Night time
News, music, talk shows, serials, games
12 Midnight
TO 6AM Early morning time
Music, talk shows
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